First Bank's Core Values

Life is Better with a Personal Banker.

Businesswomen shaking hands businessman
At First Bank, we understand how much better it feels to be treated as a person instead of a number.  That's why we put relationships ahead of transactions.  We're not like the big banks - we care about you, which is why every single First Bank customer has their own personal banker. Whether it's being greeted by name with a smile when you enter your local branch, or getting strategic financial counseling, we have a personal banker ready to help.

Our Core Values

Chat bubble icons for customer focus value We pursue win-win outcomes, where both the customer and the bank have a positive experience. However, the ultimate goal is providing the best outcome for the customer.  Our strong customer orientation means that we are doing everything possible to meet their needs, without exception.
quote we sweat the small stuff so you don't have to 

handshake icon for Integrity value Our integrity is the core of our identity.  It means we will safeguard your trust in us by being open and transparent. It means we will never cut corners to win business. It means our word is bond and a handshake is as good as a signature.  Our reputation is our currency and we take that seriously.
quote Ultimate goal is providing best outcome for the customer

Play icon for outcome orientation value It's the small things that add up into big things.  We have relentless passion for perfecting the details in everything we do - from forging relationships to innovating our banking solutions, to providing the highest possible levels of personal banking service.  As part of our customer focus, we sweat the small stuff so you don't have to.